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Större text, tack! | Louise Konsumentkoll

Större text, tack!

av Louise Konsumentkoll den 11 september 2012


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För ett år sedan granskade vi tillsammans med Sveriges Konsumenter hur det gick att läsa texten på livsmedelsförpackningar. Det var usel läsbarhet på många förpackningar, även för oss med helt normal syn. Liten text, dålig kontrast, blänkande material, mängder av språk som man fick leta sig igenom.Rapporten skickades vi till branschorganisationer och företagen med uppmaning att skärpa sig.

Hur har det gått? Har det blivit någon förbättring? Jo, faktiskt. Vår uppföljning visar att många av företagen tog våra anmärkning seriöst och ändrade, eller är i färd med att ändra till tydligare text och kontrast.

Bra, men inte gott nog.

Ett exempel är Sempers barnmat. Efter vårt påpekande i fjol tycks Semper ha ändrat till något större text och skarpare bokstäver. Fast bakgrunden på vissa etiketter är rörig, konstrast mellan text och bakgrund är kass och därför har läsbarheten knappt blivit bättre. Obegripligt!

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