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Inga konserveringsmedel, inga syntetiska färgämnen – The Quick Milk Magic Sipper | Louise Konsumentkoll

Inga konserveringsmedel, inga syntetiska färgämnen – The Quick Milk Magic Sipper

av Louise Konsumentkoll den 06 februari 2012


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”No artificial flavours, no artificial colours, no preservatives”. Låter nyttigt kanske? Så står det på sugrören som ska få barn att dricka mer mjölk. Sugrören innehåller knallrosa kulor gjora av socker, glukossirap, dexros och jordgubbssmakämnen. Inbillade mig att den rådande trenden är att lära barn att mat kan vara gott utan att vara sött. Som att mjölk går att dricka utan att sörplas genom sockerstinna sugrör till exempel.

Hur har ni tänkt när ni tog in de här i sortiment, Coop? För det var på mitt stamlokus, Coop Forum i Häggvik jag stötte på dem. I ett ställ vid mejeridisken. I och för sig inget nytt under solen, det fanns jordgubbsugrör på 50-talet också.

Coop huvudkontor svarar när jag ringer att man valt att inte ta in produkten i det ordinarie sortimentet. Bra. Butiken har tagit in sugrören på eget bevåg.

Det jag retar mig mest på är att sugrörstillverkaren försöker ge rören ett sken av ”nyttigt” genom att lyfta fram vad de inte innehåller. Själva innehållet är ju skräp.

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